Bradesco // Prime
A new brand positioning for Banco Bradesco's high-income segment, the campaign reinforces Bradesco Prime's mission to be a strategic partner for its clients, understanding each person's moment in life and ready to provide all the necessary financial advice. The campaign was starring world-renowned Brazilian actor Rodrigo Santoro, known for his roles as the Persian emperor Xerxes in "300", Hector Escaton in "Westworld", Paulo in "Lost", Emperor Commodus in "Gladiator", among others. Rodrigo helped the campaign to gain strength because of his prestige, recognition and above all because he is a reference in his profession.
